His Blog has already received 1 Million+ Hits in Month of March 2011, May 2011, Jun 2011.
He has started a QUIZ, in which the best part is you read an article and answer a quiz at the end and win daily prizes.
His blog says:
You just have to take a simple quiz at the end of the each blog post, and we will ship two SQL Books every day to a random winner. QUIZ
Already so many winners. I am going to participate…….Are you???
Also you can find him in Pinal Dave